Rylee + Cru
Rylee + Cru is a lifestyle brand offering artistic, imaginative, and high-quality clothing for children and women that merges a vintage aesthetic with modern, simple designs and a commitment to sustainability.
Brand Philosophy & Values
Rylee + Cru's philosophy is rooted in artistry, comfort, and ethical production practices, creating clothing meant to be cherished and passed down through generations.
Art and Imagination: The brand was founded by illustrator Kelli Larson, and each collection features custom, hand-drawn illustrations and unique, often gender-neutral, prints inspired by nature and nostalgia.
- Sustainability & Ethical Production: Rylee + Cru is committed to low-impact production, using high-quality natural fibers like organic cotton and natural dyes that are free of harmful chemicals. They partner with ethical factories that follow a strict code of conduct to ensure fair wages and safe working conditions.
- Heirloom Quality: Garments are designed to be durable and long-lasting, promoting a "slow fashion" approach to reduce waste. This focus on quality also means the pieces retain significant resale value.
Aesthetic & Product Range
The Rylee + Cru aesthetic is characterized by a soft, muted color palette, comfortable silhouettes, and a timeless, vintage-inspired charm.
- Children's Clothing: The core of the brand is its children's line (newborns to age 14), featuring a wide range of items including one-pieces, dresses, tops, bottoms, outerwear, and accessories. The styles are designed for both everyday play and special occasions.
- Women's Clothing: The brand also offers a selection of women's apparel with a focus on comfort and versatility, allowing for "Mama + Mini" matching options that are popular for family photos.
- Play by Rylee + Cru: This sub-category focuses on activewear and loungewear, using comfortable materials like French Terry fabric.
- Sister Brands: The Rylee + Cru Collective includes other brands: Quincy Mae, known for organic baby essentials and newborn wear, and Noralee, a line for formal wear and special occasions.
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